A timely industry initiative, ADTA’s first-generation stakeholder programme ‘Partners in Progress’ was introduced in 2009, during the authority’s fifth anniversary year and marked the ‘coming of age’ of the industry as a whole.
The overall programme represents the ‘One Destination’ approach the authority is adopting to build on the solid destination foundations already laid and to ensure the development of a sustainable tourism industry. ADTA believes that it alone cannot deliver an industry renowned for its excellence – the task must be shared by all who invest in it, work in it, and most importantly believe in it. By strengthening links with the local tourism industry, ADTA aims to put forward a tourism proposition that will be differentiated from all others.
It includes the formation of several Industry Development Committees, an overarching Industry Advisory Panel (led by ADTA), an annual ‘Partners in Progress’ industry forum and the publication of a dedicated stakeholder magazine, Seyaha.
The ‘Partners in Progress’ campaign represents the dawning of the future of the continued expansion of tourism for Abu Dhabi, in line with the Abu Dhabi Government’s 2030 Policy Vision 2030 to ‘Realise Abu Dhabi’s World Class Tourism Destination Potential’.