Vision
“To be a leading tourism authority that is positioning Abu Dhabi emirate as an outstanding, globally recognized, sustainable tourism destination, while enriching the lives of the Abu Dhabi community and visitors alike.”
Mission
“To drive and support the development and promotion of tourism in Abu Dhabi efficiently, effectively, and transparently, in partnership with all our stakeholders while ensuring the highest quality standards.”
Our values
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Respect: We will behave in a manner where by each entity, partner, and individual is equally valued, heard and fairly treated .
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Pro-active: We will anticipate our customers business needs and pro-actively act upon them with high levels of initiative.
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Excellence with Integrity: We will continuously strive to distinguish ourselves by delivering high quality results efficiently, while applying the highest legal, ethical and moral standards to our work and behaviour.
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Leadership: We will strive to be a leading public institution in the delivery of services to all constituents and stakeholders while fostering visionary leaders.
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Teamwork: We value teamwork highly and strive to support our shared goals, openly co-operate and communicate our knowledge, and share our expertise and information both internally and externally.
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Innovation: We will encourage innovation to provide solutions which help us achieve and deliver better and faster results.
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Customer Focus: We will offer our services with all the courtesy, respect and dedication while remaining customer focussed.
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Transparency: We will ensure the highest level of transparency in our internal and external interactions by behaving, at all times, fairly and openly.
Our Quality policy
We at Abu Dhabi Tourism Authority are committed to achieving the highest levels of quality and customer service in the delivery of all our services,programs and activities. To assist in the realization of this ambition we have developed & adopted a comprehensive quality system and best practice customer service standards.